Deliverability is the ability of emails to reach the recipients' inbox ans it is the factor that differentiates successful email marketing from a bankruptcy. The deliverability of email marketing[...]

We can learn a lot from credible email marketers about how to optimize our emails for sales prospecting. Spam filters are programmed to pick up on clickbait subject lines, getting your emails sent to[...]

Currently, wide range of topics that are perfectly legal to advertise in other countries are either outright banned in China or fall into legal grey area. Of course, an experienced China focused EDM[...]

From today www.mailmarketing.com is also in Chinese, thanks to our partner opens the software of email marketing to the market of the People's Republic of China. All the customers now can send[...]

What is the newsletter?The newsletter or DEM (Direct Email Marketing) is a message sent via email systems for email addresses. The content of the message is generally a promotional or commercial[...]

Spam filters help customers work better and those who advertise properly, spam filters use a lot of different criteria to judge incoming email. Each factor is weighed and added up to assign a spam[...]

Spam FiltersEven legitimate and innocent campaigns can get trapped in spam filters based on small issues you may not have considered, like your sending name or email address, and information shared[...]

Perform list management tasks frequently Monitor hard and soft bounces as well as inactive recipients. Persistent emails to these addresses will get your connections deferred. Consider sending[...]

While this is an extreme example, business does have a love affair with email. In 2017, 269 billion business and consumer emails were sent per day, according to market research firm the Radicati[...]