Blog

With the arrival of spring, a new season starts for your marketing activities. The days are get longer, the weather gets nicer and, inevitably, consumer needs change. This is a good reason to review[...]

8 March, International Women's Day, is approaching. It is a very significant date as it celebrates the social, economic, cultural and political achievements of women. Because of its historical[...]

In recent years, the personalisation technique has made great strides in marketing and it has become quite relevant in many companies' strategy. From the customer's name written on Starbucks cups to[...]

This year it is not possible to talk about Christmas, sponsorship strategies and sales forecasts without considering what is happening all over the world. The Coronavirus emergency has changed the[...]

We have implemented a new feature within Mail Marketing, which will allow you to filter the recipients of your mailings and make your newsletters more personalized. A quick and easy way to segment[...]

  Black Friday has been the day of discounts par excellence for decades: a day that traditionally corresponds to the last Friday of the month, defined by Americans as "Black Friday" because[...]

Marketing, psychology and neuroscience are closely related. Those who work in the sales field know that, if combined, these three disciplines can become a formidable weapon for achieving the desired[...]

In any company it is essential that there is a good degree of collaboration between employees in order that they cooperate for business growth. In particular, it is important that every single[...]

September is the month that marks the end of summer and holidays in general, both for students and for those who work. Since school and university lessons will start again soon, bookstores[...]