Blog

September is the month that marks the end of summer and holidays in general, both for students and for those who work. Since school and university lessons will start again soon, bookstores[...]

Working in a company is not easy and, as much as we are passionate about our job, the sense of responsibility that comes from it can often causes stress and concern. That's why it's very important to[...]

Online users receive every day dozens of newsletters that they are not interested in or that even annoy them, because they are repetitive or because the content is considered irrelevant.[...]

How many times have you sent a newsletter and then noticed that there was a writing error or a link in the subject line that didn't work or images that didn't load? The email had been already sent[...]

Why should we wait passively for users to show interest in our brand when we can actively ensure that our content is engaging and captivating? To the delight of all marketers, the engagement of an[...]

Optimisation in digital advertising is a complex task deemed to increase customers engagement and satisfaction. In more detail, optimisation involves not only identifying the right images,[...]

What is the preheader The preheader is that small text component of the email, decisive in terms of opening rates, click through rate (CTR) and conversions. It appears in the newsletter preview,[...]

Nowadays there are so much opportunities and information on the web, that being able to produce an interesting content it is not an easy job. In this universe of data, e-mail[...]

  Mother's Day is one of the most famous secular celebrations in the world, and it is not difficult to understand why it is so important, since it is a day dedicated to the most important woman[...]