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Mother's Day is one of the most famous secular celebrations in the world, and it is not difficult to understand why it is so important, since it is a day dedicated to the most important woman in the[...]

"Click here", "Find out more", "Buy now": these are just some of the most common Call to Actions, or CTAs, used in content marketing, which today we find within any type of communication: from[...]

With the arrival of spring, a new season starts for your marketing activities. The days are get longer, the weather gets nicer and, inevitably, consumer needs change. This is a good reason to review[...]

8 March, International Women's Day, is approaching. It is a very significant date as it celebrates the social, economic, cultural and political achievements of women. Because of its historical[...]

In recent years, the personalisation technique has made great strides in marketing and it has become quite relevant in many companies' strategy. From the customer's name written on Starbucks cups to[...]

This year it is not possible to talk about Christmas, sponsorship strategies and sales forecasts without considering what is happening all over the world. The Coronavirus emergency has changed the[...]

We have implemented a new feature within Mail Marketing, which will allow you to filter the recipients of your mailings and make your newsletters more personalized. A quick and easy way to segment[...]

  Black Friday has been the day of discounts par excellence for decades: a day that traditionally corresponds to the last Friday of the month, defined by Americans as "Black Friday" because[...]

Marketing, psychology and neuroscience are closely related. Those who work in the sales field know that, if combined, these three disciplines can become a formidable weapon for achieving the desired[...]