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One of the key aspects of a successful email is the creation of a good landing page, which is the page that the user accesses without having to go through the homepage of a website. This is usually a[...]

With deliverability we mean the ability of an email to reach the recipient and not end up in the spam folder, a sort of hellish circle for all those who do email marketing. Ending up in the spam[...]

Mail Marketing continues to grow and does so by expanding its functionalities. After the addition of the Filters option, which we announced in a previous article, now it's the turn of the[...]

Does the text or the image count more in the newsletter? If you have ever created a newsletter before, you have certainly asked yourself this question. There is no single answer to this question,[...]

Mother's Day is one of the most famous secular celebrations in the world, and it is not difficult to understand why it is so important, since it is a day dedicated to the most important woman in the[...]

"Click here", "Find out more", "Buy now": these are just some of the most common Call to Actions, or CTAs, used in content marketing, which today we find within any type of communication: from[...]

With the arrival of spring, a new season starts for your marketing activities. The days are get longer, the weather gets nicer and, inevitably, consumer needs change. This is a good reason to review[...]

8 March, International Women's Day, is approaching. It is a very significant date as it celebrates the social, economic, cultural and political achievements of women. Because of its historical[...]

In recent years, the personalisation technique has made great strides in marketing and it has become quite relevant in many companies' strategy. From the customer's name written on Starbucks cups to[...]