Bad Contact Data
The value of your contacts is determined by the list quality and not just by the number of contacts. Looking after your list of contacts is the first secret to not ending up in the spam folder.
Sending emails to non-existent or inactive contacts is a factor that can adversely affect the trust of providers and increase the risk of your emails being flagged as spam.
Instead, a clean list of contacts improves your reputation among providers, the contacts engagement and the success of the campaign.
Mail Marketing will help you to keep up-to-date and "clean" lists. In fact, the system will automatically alert you about the presence of duplicate or incorrect contacts, including those inactive for over 12 months.
A clean list of contact means improved deliverability of newsletters and better results for your email marketing campaigns.
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