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It’s quite self-explanatory: if your messages don’t get to your target recipient, then the whole process of getting more prospects, clicks, sales - or whatever you’re trying to[...]

Once upon a time there was the target. At the time of "traditional" advertising, the one spread through mass media, the audience was very large, it was certainly selected and not[...]

Black Friday is the day that traditionally opens the Christmas shopping season, and falls on the last Friday of November. The countdown to the next 29th November has already started a long time ago,[...]

Ending up in the spam folder means losing the opportunity to reach a potential customer; we are therefore talking about a crack that creeps into the mail marketing strategy and risks, as a result, to[...]

In previous articles we have talked about the importance of a mail marketing strategy, in which every aspect should be carefully analysed, in order to achieve the objectives set. Among the[...]

The Global Digital Report 2019 established that, on average, Italians spend more than six hours a day on social media: Facebook, Instagram, Linkedin and all the other social media,[...]

Creating a well targeted mailing list is the first step to have a list of contacts of potential customers, people who might be interested in your product or service. This is a delicate phase,[...]

  Studying a mail marketing strategy for e-commerce actually means studying different mini-strategies to use on a case by case basis. For example, in some periods of the year it's good to[...]

A DEM (Direct Email Marketing) campaign offers an advantageous digital marketing process, monitoring the results obtained with a certain frequency and increasing the productivity of the company. When[...]