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Ending up in the spam folder means losing the opportunity to reach a potential customer; we are therefore talking about a crack that creeps into the mail marketing strategy and risks, as a result, to[...]

In previous articles we have talked about the importance of a mail marketing strategy, in which every aspect should be carefully analysed, in order to achieve the objectives set. Among the[...]

The Global Digital Report 2019 established that, on average, Italians spend more than six hours a day on social media: Facebook, Instagram, Linkedin and all the other social media,[...]

Creating a well targeted mailing list is the first step to have a list of contacts of potential customers, people who might be interested in your product or service. This is a delicate phase,[...]

  Studying a mail marketing strategy for e-commerce actually means studying different mini-strategies to use on a case by case basis. For example, in some periods of the year it's good to[...]

A DEM (Direct Email Marketing) campaign offers an advantageous digital marketing process, monitoring the results obtained with a certain frequency and increasing the productivity of the company. When[...]

Anybody who wants to promote a company profitably, should to be able to create an effective newsletter that keeps subscribers constantly updated on the latest news, offering personalized offers[...]

Direct marketing is a type of corporate business communication through which it is created a direct contact between the brand and the individual customer, without intermediaries and in a[...]

Marketing Automation is a set of useful tools you need to automate the marketing operations of a company, with the aim of customizing and improving the experience of each user, optimizing the[...]