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Especially in B2B marketing, email is confirmed to be the most appreciated working instrument by marketers of all around the world...and there’s no reason to think this fact is going to change[...]

It’s quite self-explanatory: if your messages don’t get to your target recipient, then the whole process of getting more prospects, clicks, sales - or whatever you’re trying to[...]

Once upon a time there was the target. At the time of "traditional" advertising, the one spread through mass media, the audience was very large, it was certainly selected and not[...]

Black Friday is the day that traditionally opens the Christmas shopping season, and falls on the last Friday of November. The countdown to the next 29th November has already started a long time ago,[...]

Ending up in the spam folder means losing the opportunity to reach a potential customer; we are therefore talking about a crack that creeps into the mail marketing strategy and risks, as a result, to[...]

In previous articles we have talked about the importance of a mail marketing strategy, in which every aspect should be carefully analysed, in order to achieve the objectives set. Among the[...]

The Global Digital Report 2019 established that, on average, Italians spend more than six hours a day on social media: Facebook, Instagram, Linkedin and all the other social media,[...]

Creating a well targeted mailing list is the first step to have a list of contacts of potential customers, people who might be interested in your product or service. This is a delicate phase,[...]

  Studying a mail marketing strategy for e-commerce actually means studying different mini-strategies to use on a case by case basis. For example, in some periods of the year it's good to[...]