The list creation functionality for engagement is an advanced tool that allows you to make the most of your email marketing activities, improving your results.
Every time you send, Mail Marketing automatically makes two lists based on the type of interaction the user has with your newsletter: the list of contacts that opened your email and the list of those who did not interact.
Thanks to this data, you can come up with a different communications strategy for each of the two lists.
You can come up with re-engagement strategies for the users who didn’t open your email, for example, by simply changing the subject line and sending the newsletter again. You can send a new newsletter with different content to those users who showed interest in the content in the previous newsletter.
The advantage of these features is that you can increase the opening and conversion rates of your emails.
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