Dynamic Content

Creating tailor-made message for recipients is one of the secrets to successful marketing.

In email marketing, this objective can be reached with dynamic fields. Dynamic fields are "placeholders", which are replaced by the recipient's information.

When the recipient receives the newsletter, only the information regarding them is displayed and not the dynamic field. One of the most common uses for the dynamic field is the recipient's name.

Adding the name to the dynamic field in the newsletter significantly improves opening rates. Adding it to text of the newsletter transforms a generic email into a message specifically tailored for the recipient