Blog

Spam filters help customers work better and those who advertise properly, spam filters use a lot of different criteria to judge incoming email. Each factor is weighed and added up to assign a spam[...]

Spam FiltersEven legitimate and innocent campaigns can get trapped in spam filters based on small issues you may not have considered, like your sending name or email address, and information shared[...]

Perform list management tasks frequently Monitor hard and soft bounces as well as inactive recipients. Persistent emails to these addresses will get your connections deferred. Consider sending[...]

While this is an extreme example, business does have a love affair with email. In 2017, 269 billion business and consumer emails were sent per day, according to market research firm the Radicati[...]

Since 2014, mobile devices have exceeded the number of the world's population (7.22 billion GSMA Intelligence); in 2016 it was estimated that 62.9% of the world's population had a mobile phone and[...]

Half the world’s population use email. Every day, 269 billion business and consumer emails are sent and received, with this figure expected to hit 320 billion by 2021. It’s not these[...]

In email marketing there are some metrics that help you understand the effectiveness of a campaign and, if analyzed correctly, could improve its results.The top 5 metrics that email marketers[...]

To this linguistic confusion is added a further criticality: the differences marked in the field of Italian digital marketing do not always have a correspondence in other countries like the United[...]

Until now it was possible to know the number of emails sent, read, the bounce rate and the total number of clicks made on links. From today on, new quantitative and qualitative data will be[...]