Mailing list management

3 Reasons Why Your Emails Go to Spam (and How to Keep them Out)

Perform list management tasks frequently

• Monitor hard and soft bounces as well as inactive recipients. Persistent emails to these addresses will get your connections deferred.
• Consider sending a reconfirmation email to inactive subscribers periodically. Or just remove them entirely. (use bad contact data cleaner inside www.mailmarketing.com )
• Sending email to users who are not reading them, or who mark them as "spam," will hurt your delivery metrics and reputation.

Send email only to those who want it

• Use and honor an opt-in method of subscription for your mailing list. Make sure subscribers have actively verified their intent to receive your mailings.
• Honor the frequency of the list's intent. Don't start sending daily emails to subscribers of your monthly mailing.
• Honor unsubscribe requests quickly.

Review email content for common characteristics of spam

• Test your emails' visual look with image placeholders. Many users won't see images in your email by default.
• Link to domains, not IP addresses.
• Use standard ports.
• Don't include: HTML forms, JavaScript, or embedded objects (like flash or ActiveX.)