Why should you send newsletters to your company's customers?

di Shaun De Lucia

The question requires an in-depth analysis

The question needs a deep analysis: even though today there are many more modern promotional channels such as video advertising, sms marketing, visual marketing, the newsletter is still the cheapest tool, easy to use with planning possibilities even for less experienced users.

But what is the newsletter?

The newsletter or DEM (Direct Email Marketing) is a message sent through email systems to email addresses. The content of the message is generally promotional or commercial, but also informative.

Why is the newsletter a fundamental asset of a company's strategies?

Direct Email Marketing is an important communication tool for your company when addressing to your audience. To support this statement, just search for the word "newsletter" on Google Trend and Sem Rush and you will understand how important this communication tool is.

Just remember that a newsletter is more effective if sent to an email audience interested in receiving that kind of information: the more your list is profiled, the more you can get a good result.

In line with the new privacy regulation GDPR, email lists collected with the right permissions become one of the assets of the company.

Good communication can become a source of income to an appropriate target because every contact can become a "Conversion" or a sale.

Some data

According to Sem Rush, the country that invests the most in the sector is North America, followed at a distance by Germany and the United Kingdom, Italy is in 13th place in the ranking.

Regarding user responsiveness, the Mail Up Statistical Observatory indicates that Portugal, Sweden and Finland are among the most reactive countries with an Open Rate of 60%.

The sectors that are most suitable to use the newsletter are the B2B sector with the Insurance, Banking and Finance sector; in B2B and B2C the consulting and professional sectors.

Objective advantages of Email Marketing

During HubSpot's survey of a sample of industry professionals, 59% of respondents indicated the newsletter as their preferred B2B communication tool.

Among the benefits we can report:

  1. The possibility to obtain constant access to a website
  2. Communicate new content online
  3. Communicate the launch of a new product
  4. Creation and autonomous management of newsletters
  5. The possibility to plan the sending of messages in several stages
  6. A detailed report and certification of campaign results
  7. The possibility to make personalized communications for single user from a profiled list
  8. Easy to use software

In conclusion

In a marketing campaign we always suggest the use of the Newsletter tool to finalize the marketing plan.

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