What is the best way to build an email strategy?

There are three steps to building an effective email strategy:

  • First, identify what your specific email marketing goals are. Are you using email for customer retention? To upsell or cross-sell? To convert prospects into paying customers? Determine the quantitative and qualitative aspects of these goals.
  • Next, make sure each part of your email marketing aligns with the overall digital marketing strategy of your organization.
  • Finally, establish a process for continuous improvement.

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