Increase the number of potential customers and try to win back inactive users with Email Automation
Advantages and uses of Email Marketing Automation
Once the database with the list of potential customers has been created, the first thing to do is to send a welcome e-mail (welcome series) to each new subscriber, giving the user the essential information about the company and making known the activities and services it offers to its customers, sending, for example, discounts and coupon codes in order to encourage a first purchase. In a second moment, an e-mail is sent to a selected target of users, offering them personalized services. Then, we thank those who responded with positive feedback, buying the products advertised and, a few days later, we send a further e-mail to an increasingly narrow target audience, offering them products and services designed ad hoc. Finally, the almost loyal users will be further contacted by the sales sector for an increasingly direct approach and by providing them with personalized services and special offers. The customer's behaviour therefore influences the communication activities of the company, which has the primary objective of satisfying the user in all his needs, creating a direct and almost confidential channel with him.
Email Marketing Automation: the importance of software
At the base of this process there must always be a very large mailing list, i.e. full of email contacts, an essential factor to achieve a good email marketing automation activity, where the company manages to maintain a lively and interactive relationship with its contacts, sending them specific messages based on the responses obtained, the behavior, interests and personal characteristics of each recipient, thus boosting the possibility of increasing sales.
The mechanisms for sending e-mails are automatic, but the constant human work of analysis, strategy and design that is upstream is essential for the proper functioning of marketing processes, managed by professionals specialized in the field, who take into account the tastes of each user to send specific offers and promote the brand products suitable for individual needs. Mcloud provides software that allows you to easily and quickly create an Email Marketing Automation campaign, through its online platform, defining a target email with business type, with geographical filter and by type that will be installed in the system for automatic sending.